DEMIGODS: The Antony Morato launch in the Philippines

Saturday, March 23, 2013

The Antony Morato launch in the Philippines

Italian brand Antony Morato holds launch at Hyve, The Fort last March 21, 2013.

Antony Morato Philippines (The 1st in Asia), a trend-driven fashion brand with excellent value for price, the company quickly positioned itself as a successful player in the casual men’s sportswear category.

In 2007, Lello, Giovanni and Tania Caldarelli, three young Italian brothers, developed the brand Antony Morato. Since its initial establishment in Italy, Antony Morato has been emanating a ‘Value for Price’ business model that allows the brand to develop a commercial structure. With strong foundations, it gained the ability to quickly penetrate international markets on a retail and wholesale level. The company has garnered a loyal following of customers and has quickly grown into a strong international competitor. Conceived as a trend-driven fashion brand with excellent value for price, the company quickly positioned itself as a successful player in the casual men’s sportswear category. Supported by a youthful attitude and clearly defined look, the label has created its own, distinctive stylistic language in both its wide-ranging product design and its 100% original communications strategies. In 2011, after just four years of business, the company reached an annual production turnover of four million units of clothing, distributed in nearly 3,000 points of sale worldwide, making Antony Morato one of the fastest growing players in menswear over the last two decades.

Thanks to a broad range of cross-cutting, desirable, yet affordable products, Antony Morato marks a turning point in the Menswear sector, becoming a true contemporary style-icon. Today, Antony Morato is sold in 30 mono-brand stores in strategic locations throughout Europe, Asia, South America, as well as available in multi-brand stores in more than 50 countries.

Now, the clothing of Antony Morato is finally here in the Philippines. The Menswear fashion line opens its Philippine flagship store at Alabang Town Center complete with its 2012-13 Fall/Winter Collection on the 10th of November.